The Weeknd on Thursday confirmed the title of his new album, which is called After Hours. And that's it.
He shared the news curiously with a tweet simply announcing "album title" and a short video possibly containing strains of new music and then the big reveal of the title in a very dramatic, letter-by-letter unveiling.
At first, it seems to be a bit anticlimatic, given the singer born Abel Tesfaye shared the first two songs "Heartless" and "Blinding Lights" back in November. And while those songs have been building streaming and radio plays, he hasn't released anything since.
He is scheduled to perform March 7 on Saturday Night Live, which all but confirms new music will arrive between now and then, so he can perform probably "Heartless" and one other new song on the show. But now that he has made a standalone announcement with just the album and no release date, it's possible—maybe likely—the full album will coming before or around that big SNL date.
It's worth noting, The Weeknd released his last project, 2018's My Dear Melancholy, with just a few hours notice.
Album Title pic.twitter.com/ycs4ZSHqaM— The Weeknd (@theweeknd) February 13, 2020