Just in time for the holidays, JAY Z is joining the ranks of fellow superstars and launching his own fragrance. Appropriately called Gold, the men's eau de toilette will first arrive on Nov. 20 at Barneys New York, part of an extensive partnership with the company.

Other department stores, including Macy’s, Sephora, Nordstrom and Dillard’s will begin carrying Gold product on Black Friday (Nov. 29).

Gold touts a blend of yellow ginger, white cardamom and grapefruit, with a hint of blueberry, all contained in clean white flask with the “Gold Jay Z” logo embossed in gold. The cap is inscribed with the words “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage.”

Three bottle sizes will range from $39 to $70.