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Taylor Swift's mega-partnership with Disney-ABC continued Saturday evening as she premiered a one-minute preview of her new song "...Ready for It?" on ABC.
The clip, under the guise of a NCAA college football promo, aired today during ESPN's broadcast of the Alabama v. Florida State game and again during a one-minute preview of ABC's fall lineup, both airing on ABC. "...Ready for It?" follows "Look What You Made Me Do," the lead single from Swift's upcoming album Reputation.
It's the latest sign of the singer's massive corporate partnerships, including deals with UPS and Target, to promote her upcoming record, which seems to have Swift embracing her dark side.
While the album is out on Nov. 10, there's no word on when "...Ready for It?" will officially arrive.
See the ad previewing the new track below.
Update: As of Sunday (Sept. 3), the song is available to stream in full. Hear it below.
Are you #readyforit?
— ESPN (@espn) September 3, 2017
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
