Ahead of Monday's big relaunch of music streaming service Tidal, new owner JAY Z has enlisted his famous friends and associates to push a big wave of support on social media.

In an orchestrated effort early Monday morning, the likes of Kanye West, Beyoncé, Nicki Minaj, Madonna, Rihanna, Coldplay, Jack White, Arcade Fire, Calvin Harris, Daft Punk, Usher and more have turned their social media profiles a shade of blue and/or appeared in a new promo clip, seen below.

Tidal touts itself as "the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial." Plans are expected to start at $9.99 for standard audio and $19.99 for "High Fidelity."

An announcement is forthcoming at 5 p.m. EST on Monday, with reports that Tidal may include some kind of exclusive deals with the aforementioned artists. Specifically, West and Rihanna have highly anticipated albums expected this year, so it will be interesting to see how their involvement with the service ties in to their respective LPs.

Considering main competitor Spotify currently offers a free, ad-supported version of its service but Tidal will apparently not, that may also be another factor facing Tidal as it tries to attract consumers.

Beginning at 5 p.m. EST on Monday, you can watch JAY Z's press conference below.