J. Cole on Monday unleashed a soulful new track, "Cole Summer," to promote his forthcoming album, Born Sinner; he literally promotes the new LP at the end of the track, proclaiming, "Born Sinner, June 25." Over the course of the song, he shouts out Tia and Tamara Mowry and Friday Night Lights—in his own way, of course.

Cole's upcoming set is one of the most-anticipated new records of the summer, and this new track provides evidence of why.

Take a listen below to "Cole Summer," which samples Lauryn Hill's "Nothing Even Matters":