On this busy Friday for new music, Rowan Drake stands out with his emotional new song "Hey Little Sister."

The rising newcomer has released the haunting offering which is reflective of some very traumatic experiences from his childhood, and something he is now opening up about in the song, which is written as if he's speaking to his younger sister.

"'Hey Little Sister’ is a song of remorse felt by myself for not being there for my little sister in our childhood,” says Drake. “It’s a message that I wish I could’ve communicated to her many years ago. It touches on the domestic violence that filled our lives at that time. I hope this song can allow anyone who relates to these struggles the space they need to remember and to heal around these traumas. They are so easy to push down and let linger but I’ve found that to be the opposite of how we can process and grown from it all.”

Hear the new song below.