Artwork courtesy artist

As his previous single, his Anne-Marie collaboration "Fuck, I'm Lonely," continues to rise on pop radio, Lauv on Thursday released a new single called "Sims."

The buttery new track comes with news Lauv is finally ready to release his proper debut album ~how i'm feeling~. The 21-track record is coming on March 6. And while that may seem far away, it's available now for pre-order.

"I’ve been working on this album for a long time, but today marks the true beginning of the new era," says Lauv. "~how i’m feeling~ is about embracing personality and all its different aspects. I created six different characters represented by purple (existential Lauv), blue (hopeless romantic Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv) and red (spicy Lauv™️), all of which make up my identity. While my last project was focused on one aspect of my life, ~how i’m feeling~ is the first time I’m embracing all the parts that make me who I am.”

He adds: "The ‘Sims’ music video, coming soon, brings the album concept and characters to life for the first time. I’m more proud of this project than anything I’ve done in the past. For the first time, I’m fully me."

Hear "Sims" below.