Photo courtesy artist

London newcomer Conrad is making quite an impression with the release of his new single "Bonfire."

The smoky new cut is technically his official debut and it arrived with a captivating set of visuals directed by William Nicoll-Ford. In the clip, the singer is seen wearing a custom jacket by Marc Jacques Burton, whose designs have previously found fans in Migos, Future and others.

"This song came to me at a time which most people will recognise—a place where you feel raw, emotional and exposed to the whole world," says Conrad of the new single. "The bonfire is a metaphor for that feeling which is so hard to explain, yet so recognisable to everyone you know."

Check out "Bonfire" below.