Photo of LeBron James, courtesy Getty

Just hours before Kendrick Lamar releases his new album DAMN., LeBron James took to Instagram on Thursday giving the world one last preview.

It's hardly the first time James has helped promote Lamar's music. After last year's Grammy Awards, the NBA star tweeted at Top Dawg Entertainment founder Anthony Tiffith on Twitter, suggesting they "release those untitled tracks asap." Days later, Lamar released his untitled unmastered. project.

DAMN. is expected to arrive late Thursday night (aka Friday at midnight), but James' Instagram updates can be seen below.