Ahead of this Friday's release of their debut album Youth Is Only Ever Fun in Retrospect, British act Sundara Karma has shared a 360° performance video of their standout single "Loveblood."

Lead singer Oscar Pollock said, outside of virtual reality, 360° video is the best way to consume music from afar. "This shit will hit you right between the eyes," he said of the format.

Later this month, the band will hit the road opening for Two Door Cinema Club on their U.K. tour.

See the video below. (Note: The clip is best viewed on 360°-supporting browsers such as Chrome or Firefox.)