Unless Kanye West decides to release some kind of surprise trailer for baby North West's new reality series, this is the best video clip you'll see all day. To celebrate the release of J. Cole's new album, Born Sinner, his buddy Drake took him on a 1:30 a.m. shopping spree on Thursday morning. The duo went to Best Buy overnight and Drake bought up the store's stock of Cole's new record.

They mingled with fans before heading to the checkout, where the cashier told J. Cole that "more people bought your album than Kanye," putting a smile on the young MC's face. As we previously reported, Born Sinner is expected to double on original sales expectations (to the 300,000 range in the first week), while West's Yeezus has dipped from early estimates to about 360,000 units expected (down from 500,000).

Watch the shopping spree video below: