Bailey Bryan in 'Sober' video

Bailey Bryan isn't wasting any time in the new year, as evidenced by her new single "Sober," which arrived at the top of 2021 and now has an accompanying video out today.

The reflective new track showcases Bryan's vocal skills with a confessional streak which puts her in a lane alongside the likes of Halsey and Jessie Reyez. The video is drenched in glitter and glossy New Year's Eve decorations, tiaras, glasses of champagne and lots of balloons. But the mood is hardly celebratory.

“Sometimes being in love with the wrong person is like being drunk,” she says of the song. “You know the good feelings won’t last, and you know you might regret it, but you just want to dive further in the moment. 'Sober' is about those feelings before you let it go. I hope that this song can help someone who’s in that kind of situation process their emotions. That’s what it did for me when I started writing it late at night, in the middle of my living room floor, with my guitar. It’s just real to me.”

Watch the new video below.