Directed by Calmatic, the video—as does the song itself—pays tribute to Black businesspeople in a wide range of industries, honoring notable names such as Issa Rae; Tyler, the Creator; and the late Nipsey Hussle, in addition others whose names may not be as familiar, highlighting their stories and achievements.
Among those who appear in the clip are: Robert Hartwell, Six Sev, TyAnthony Davis [Founder of Vox Collegiate Junior High], Vincent Williams [Founder of Honey’s Kettle], Iddris Sandu, Beatrice Dixon [Founder of Honey’s Pot], Arthell & Darnell Isom[Founders of D’ART Shtajio], Neighbors SkateShop, Alrick Augustine, Denise Woodard [Founder of Partake Cookies],Chace Infinite [Founder of Harun Coffee Shop], Chef Alisa[Founder of My Two Cents], Debbie Allen [Founder of Tribe Midwifery], Angela Richardson [Founder of PUR Home], Miss Bennett Fitness, Black and Mobile, Trill Paws Dog Accessories, Third Vault Yarns, and “The First Black Valedictorian of Princeton” Nicholas Johnson.
The song was preceded by Pharrell's new TIME Magazine cover introducing "The New American Revolution," a series of essays and conversations between Black leaders exploring America's dark past while discussing visions of a more equitable future.
"In assembling this project, I asked some of the most qualified people I know in every field—from Angela Davis to Tyler, the Creator, to Representative Barbara Lee—to talk with us, and with one another, about the way forward," said Pharrell of the project. "I wanted to convey a vision of a future filled with the artists, creators and entrepreneurs who can fulfill the promise of this country’s principles."
Watch the video for "Entrepreneur" below.