Beats has certainly had a good week in the news, but in the brand's latest promo efforts, it's Kendrick Lamar who's stealing the scene (as if you're surprised).

In the latest Beats by Dre commercial for the Pill and new Pill XL speakers, Lamar is seen previewing a new song.

Although only snippets of the track are heard, MissInfo is reporting that the new cut is being slotted for an appearance on Dr. Dre's forever-teased Detox album.

Of course, Detox was been teased for years; some fans even believe it doesn't exist at all. But after news that another much-teased Dre project, Beats Music streaming service, is finally launching in January, perhaps 2014 is going to be Dre's year.

Watch the Director's Cut video below.