It's one of the hottest songs in the country—it made chart history last week at No. 1, in fact. But when one of the hottest teams in the NBA—last year's Finals contender against the Miami Heat—uses Macklemore's "Can't Hold Us" for its game opener, that's apparently not OK. At least according to some bitter—still!?—Seattle fans, who are now upset with the Oklahoma City Thunder for featuring the Seattle native's current hit to hype up its crowd.
A fan on Twitter alerted Macklemore on Monday of the Thunder's "shocking" actions, to which the rapper responded, "OH HELL NO!" Sonics legend, Detlef Schrempf, even offered his support, tweeting, "That's ours and not okc!” Macklemore agreed, calling Schrempf's remarks the "best tweet of the day."
While Macklemore has made crystal clear his undying love for his city, Seattle, it would likely do him good to quickly put this little spat behind him. A political figure using your song to promote their agenda? Sure, musicians dispute that all the time and no one gives it a second thought. But the Thunder is currently one of the most popular NBA franchises in the nation, with arguably the most die-hard fan base in the league. Making the team's fans feel slighted over the use of a song may not be the best move, considering many of those same fans support Macklemore just as adamantly and have contributed greatly to his recent success.
Interestingly, it's not the first time a rapper decided to pick a fight with the Thunder. Almost a year ago, also during the Playoffs, Lil Wayne complained about not receiving favorable treatment by OKC's Chesapeake Energy Arena staff when he showed up ticketless to one of the Playoff games. The rapper in 2011 also chastised the Miami Heat's LeBron James and Dwayne Wade for not giving him a shout out when he attended one of their games courtside. Both incidents resulted in negative press for Wayne. (Hint, hint.)
The difference between Wayne and Macklemore is that the former isn't a newcomer to controversy, while the latter is currently seeing his star rise on a mantra of love, acceptance and all-around tolerance—most notably his song, "Same Love" (likely his next chart-topper), which emphatically incites equality. Although many critics have slammed his style of music and promotional tactics, this is a guy who has successfully built a career on positivity and good energy. (That's why most of our staff likes Macklemore, despite the fact that most of Variance's peers do not.)
In Macklemore's defense, the song in question, "Can't Hold Us," specifically gives props in the lyrics to Seattle for their support over the years: "I got my city right behind me, if I fall, they got me." The dude loves his city! The question, however, is whether his reaction would be different were it another one of his songs?
Because this is Macklemore's first "offense," we'll give him the benefit of the doubt and assume his testiness might have something to do with recent news that Seattle's attempts back into the NBA may not happen as planned due to a higher bid to keep the Sacramento Kings from relocating to the Emerald City and fill the void left by the SuperSonics (now the Thunder) in 2008. Too soon?
Ultimately, we kind of prefer positive energy Macklemore. But if a battle should ensue, our "Thrift Shop" money's on Kevin Durant.