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British singer-songwriter Luke Burr is making his official debut this week with his new single "Too Far Gone."

The enamoring new cut arrived Thursday, offering listeners a breathtaking introduction as he navigates playful production while showcasing dramatic, gripping vocals, reminiscent of artists such as Jack Garratt or SOHN, perhaps even touching on Sam Smith territory with his rich, soulful peaks.

"For me 'Too Far Gone' is about not giving up," Burr says of the new track. "It's a feeling where you've given so much to something that you can't ever walk away."

Hear "Too Far Gone" below and follow Luke Burr for more in the coming months.