Rich Aucoin recently embarked on a trek across America, cycling for Mental Health America and the Canadian Mental Health Association.
Over the course of his travels, the singer got an up-close look at the country, which inspired his new album, simply titled United States. It will be released on Sept. 18, he confirmed this week, along with the release of his new song "Reset," which is a powerful cut about the frustration over the tragically high number of mass shootings in the U.S.
"I started the ride across America just after the events of the Parkland shootings," says Aucoin, who is based in Canada. "So it was very much in the news and I wanted to write something immediately that spoke to their frustration with the gun laws in their country."
For the video, because of COVID-19 restraints, Aucoin had to get creative, but the end result was likely the best and most stirring way to go about presenting visuals for such a gripping track.
The song offers a further glimpse at the full record, which gives a glimpse of America from the view of an outside observer.
"I’ve loved touring there and was interested in how such a progressive country could elect their current president," he explains. "After cycling through town after town with decaying downtowns where photos were displayed in the local cafes showing the town in full bloom after the second world war, I could see how his propaganda of 'Make America Great Again' really conned people."
Watch the video for "Reset" below.