The clip was filmed in early March, just days before the impact of COVID-19. And in typical RTJ fashion, it's a commentary on class divisions and capitalism, while coming through in a massive set of visuals, featuring Rage Against the Machine frontman Zack de la Rocha, a legion of dancers, a fleet of hot air balloons and a mountain of burning money.
"We shot this video only a few weeks before the pandemic hit with no clue as to what the future held," says RTJ's Killer Mike and El-P. "The fact that we got the chance to do it is damn near miraculous in hindsight. In conceptualizing the video with our friends Brian and Vanessa Beletic, we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It's a dream of humanity's V-DAY... and the party we know would pop off."
As we previously mentioned, this is the latest preview of RTJ4, although it's still unclear when exactly the new record will arrive. Run the Jewels had been planning a spring tour alongside Rage Against the Machine, but the trek has been postponed because of the health crisis.
Watch the video for "Ooh LA LA" below.