Earlier Thursday, Imagine Dragons shared a behind the scenes video about the making of their music video for "It's Time," a song which is quickly moving up the charts and iTunes. In the new clip, the members of the band talk about the inspiration for the video, which was shot on a dry lake bed in Barstow, Calif.
"I just feel like the song is about being bigger than yourself, " says lead singer Dan Reynolds. "And I don't think you can get a place bigger than this place."
The video recently premiered on MTV and has acquired more than 500,000 views. "It's Time" is the first single from the band's latest EP, Continued Silence, available now on iTunes via KIDinaKORNER/Interscope Records.
The track has peaked at No. 10 on the Billboard Alternative chart and has consistently moved up in the same category on iTunes, having crept into the Top 10 recently.