Image from 'Kevin's Heart' video
The clip is for the song "Kevin's Heart," from the newly released album, which arrived Friday after just four days' notice. Perhaps not coincidentally, it stars Kevin Hart, who would seem to be an appropriate but candid choice given the song's theme of sexual troubles.
In the video, the actor-comedian seems to nod to his past infidelity as he tries to navigate his day, shopping, getting dinner and running errands, while curious fans and judgmental glares seem to surface everywhere he goes.
J. Cole co-directed the video alongside Scott Lazer, who also directed Cole's recent "ATM" video.
See the "Kevin's Heart" video below.