To request our 2017 Media Kit, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Variance readers look to us for information on music, entertainment, lifestyle and culture—aka the Sights + Sounds You Love. And our readership tends to reflect these focal points.

For more information about advertising with Variance, please use the contact information provided above and you will be contacted within 1-2 business days. If you have not received contact within one week, please submit again as we may have missed your request.

 

 

About Our Readers

Gender
Male - 48% Female - 52%

Age Range
41% of our readers are 24 or younger

Education
High School or Less - 20% Some College - 39% Bachelors Degree - 31% Graduate Degree - 10%

Have Children
Yes - 31% No - 69%

Purchased Music
41% have purchased music in the last month

Streaming Music
73% have streamed music in the last week

Music Format
44% last purchased music digitally
68% have music streaming account (paid or non-paid)

Music Taste
59% value discovering new music
64% prefer music that isn't "mainstream"

Movies
41% have seen a movie at the theater in the last month

TV Viewing 
57% regularly view at least two television programs on-demand (including DVR, streaming)
39% do not have a cable television subscription

Sharing Variance
79% have recommended Variance to a friend

Interaction with Variance
68% visit the Variance website 3 times a week or more
60% frequently access Variance content from a mobile device

.