London newcomer Conrad is making quite an impression with the release of his new single "Bonfire."

The smoky new cut is technically his official debut and it arrived with a captivating set of visuals directed by William Nicoll-Ford. In the clip, the singer is seen wearing a custom jacket by Marc Jacques Burton, whose designs have previously found fans in Migos, Future and others.

"This song came to me at a time which most people will recognise—a place where you feel raw, emotional and exposed to the whole world," says Conrad of the new single. "The bonfire is a metaphor for that feeling which is so hard to explain, yet so recognisable to everyone you know."

Check out "Bonfire" below.