- by Variance Staff
- May 16, 2012
For its highly-anticipated season finale this weekend, Saturday Night Live (along with sponsor Verizon) is giving fans some bonus content. Throughout the Mick Jagger-hosted episode, viewers will also get to see what happens behind the scenes of the legendary comedy show. The program will use Color, a new iPhone app that connects to Facebook to instantly capture and broadcast videos, to shoot 30-second live clips during this week's rehearsals and the live finale's commercial breaks. The SNL cast, Jagger and special musical guests Arcade Fire and Foo Fighters will all participate.
"There's something magical about live TV," Color co-founder Bill Nguyen wrote on the company blog. "I've dreamed about being backstage at SNL my entire life. Verizon Wireless is granting my wish (and yours too)."
To watch the videos, viewers must download the Color app, which will send out an alert as soon as a cast member or special guest starts to broadcast a new video. Viewers must be a fan of either SNL or Verizon Wireless on Facebook.
This live-video experiment comes as both SNL and Facebook reach significant tech milestones--airing its 100th digital and launching the highest-ever Internet IPO, respectively. Last week's 100th SNL digital short featured Justin Timberlake, Justin Bieber, Natalie Portman and others. On Friday, Mark Zuckerberg will ring Nasdaq's opening bell remotely from Facebook headquarters in Menlo Park, California, to launch the social network's initial public offering.