Photo of Conan O'Brien by Jordan Strauss/AP

TBS is apparently plotting a shift for Conan O'Brien's Conan, moving the late-night show to a weekly format.

According to The Wrap, Turner CEO John Martin said at the Consumer Electronics Show he believed a "one-hour weekly will just prove better for the show." It currently airs half-hour episodes four nights a week, from Monday to Thursday.

While the move might be a big change for O'Brien, it's not unfamiliar territory for the network, which sparked significant buzz last year with the first season of Samantha Bee's Full Frontal, which aired only once a week and will continue to do so when it returns on Jan. 11.

Martin cited the crowded late-night space as part of the reason for the switch, but it's worth noting ratings may also be playing a part. As The Wrap points out, Conan averaged 638,000 total viewers (including three-day DVR viewing) in the fourth quarter of 2016, compared to The Daily Show with Trevor Noah at 1.3 million per episode.

Conan premiered in 2010 and O'Brien currently has two more years remaining on his contract with TBS.