Photo of Kendrick Lamar by Chris Weeks
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Beats by Dre will premiere Kendrick Lamar's latest video Wednesday evening in Times Square, Beats by Dre revealed this afternoon on Twitter.

The headphones brand will debut the MC's "King Kunta" video at 6 p.m. EST on the company's billboard at 46th and Broadway in New York, with radio station Hot 97 providing the song's audio.

Check back for the video when it arrives.