As we previously suggested, JAY Z indeed has a new album coming on July 4. The rapper, as promised, confirmed the news during Game 5 of the NBA Finals. He is seen in a lengthy promo with Pharrell Williams, Swizz Beatz, Timbaland and Rick Rubin in the studio.
During the footage, Mr. Carter himself tells the crew his new album will arrive on July 4. The new album is set to be titled Magna Carta Holy Grail. Because of JAY Z's staggering new partnership with Samsung, the Galaxy S III, Galaxy S 4 and Galaxy Note II users will be able to download a special app (free for the first one million users) starting on June 24. Said app will then unlock the album 72 hours in advance of its official July 4 on-sale date.
For those first million, the album won't cost a dime. Samsung has already purchased one million copies, and that lucky group of music lovers will obtain the album in full three days early via the app they downloaded. It remains to be seen if those first million will count toward Nielsen SoundScan's sales tallies. Following past release week "sales" (like Lady Gaga's Amazon $1 album with Born This Way), Nielsen and Billboard have changed their rules to disregard albums sold for a severely discounted rate during its initial release week.
JAY Z's unconventional release is additionally noteworthy given its highly commercial rollout, compared to that of Yeezus, the new release from BFF Kanye West, who has gone out of his way lately to be quite anti-commercial. Note: Rubin also executive produced Ye's new effort.
Hov has been in the studio recently with Drake, The-Dream, Nas, Justin Timberlake and the aforementioned artists/producers. Whether those creations eventually end up on Magna Carta or elsewhere, it's already evident this new record will have quite the cast of characters.
Watch the ad, which aired Sunday night during Game 5, below: