Following a particularly big year for online videos, YouTube hosted its inaugural Music Awards. The Spike Jonze-directed event featured performances by Arcade Fire, Eminem, Lady Gaga, Tyler the Creator, Earl Sweatshirt and others.
The evening was an ambitious, cluttered fiasco, with bright spots that consisted mostly of the performances. Compared to big productions like the GRAMMYs or VMAs, the schedule for the YouTube Music Awards was clearly less restrictive, appearing somewhat spontaneous at times.
Breakthrough Act of the Year - Macklemore & Ryan Lewis
Response of the Year (Covers, Remixes & Parodies) - Lindsay Sterling (ImagineDragons' "Radioactive")
Innovation of the Year - DeStorm, "See Me Standing"
YouTube Phenomenon of the Year - Taylor Swift, "I Knew You Were Trouble"
Video of the Year - Girls' Generation, "I Got a Boy"
Artist of the Year - Eminem
Arcade Fire performed a "live music video" of "Afterlife" starring Greta Gerwig, while Avicii, M.I.A and Eminem did as well. See some of the performances below.