A week after Drake sent the Internet into meme-overdrive by lint-rolling his pants during last week's game between the Brooklyn Nets and Toronto Raptors, the latter has jumped on the bandwagon and turned it into some nice self-promotion.

The NBA team revealed on Twitter before Wednesday's game that it would distribute "limited edition" Bounce lint rollers branded with Drake's logo for his label October's Very Own.

Mashable points out that IKEA even distributed its own "rogue" lint rollers before the game. According to the Toronto Star, the company was not given permission to distribute their lint rollers on Air Canada Centre property, with a spokesperson noting the furniture brand has "zero association" with the team. Serious.

Update (05.01.14): One fan (or not-much-of-a-fan, depending on how you look at it) has parted with his or her limited edition lint roller for over $55,000 on eBay as of Thursday afternoon.