Rising Los Angeles artist Grady has shared a video for his new song "All In."
The song itself is already bursting with big, summery energy, but the video takes it up a notch, lampooning the companies behind dating apps, going inside the imagined offices of a Tinder or Bumble-like business.
“My favorite music videos are always one that are cinematic, that tell a story even beyond just the song," says Grady. "That’s what I wanted this music video to be—a platform to tell other stories within the video and for it to be its own little universe. Maybe we’ll spin off one of the skits in there into a tv show one day, who knows.”
Watch the Sam Dameshek-directed video below.