Photo of Rainn Wilson, courtesy Represent/Lidè
The Office vet Rainn Wilson is leading a charity campaign to help at-risk girls in Haiti.
Wilson has teamed up with merchandise company Represent for a limited collection of "Beets" tees, hoodies and coffee mugs (as seen above), with proceeds going to the Lidè foundation, which was co-founded by the actor and serves as an "educational initiative that uses the arts and literacy to empower at-risk adolescent girls in rural Haiti."
According to Lidè, Wilson formed the organization alongside author Holiday Reinhorn and executive director Dr. Kathryn Adams after seeing the challenges faced by girls in the aftermath of the 2010 earthquake. Lidè trains and employs Haitian teachers and youth program facilitators to support educational needs with a goal of inspiring "personal empowerment, resilience and self-efficacy."
The T-shirt campaign runs through April 26. Further details can be found here.