British singer-songwriter Sam Sure continues his climb this week with the release of a smoky video for his latest single, the hip-hop influenced "Cracks."
The moody, black-and-white clip finds the vocalist—who's one of Variance's 2015 Now List artists to watch—wandering the streets seeking answers following the emotional end of a relationship.
» Listen to Sam Sure's Single "Hunger"
"Everyone goes through the same shit; things start flawless and new and over time become worn and cracked," Sure has said of the track. "You don't imagine that others could be feeling the way you do ... It's why honest and open lyrics connect on a personal level, as if they tap into something you thought was exclusive to you.”
Watch the video below and keep an eye out for more in the coming months.