It appears Jimmy Iovine's Beats Music is only weeks away from becoming a reality for music lovers.

According to the New York Post, the new music streaming service—and Spotify competitor—is aiming to launch around the GRAMMYs, which are set for Jan. 26, with a major marketing push one week later during the Super Bowl, on Feb. 2.

Additionally, the Post cites a source who reveals that Beats is partnering with wireless provider AT&T to offer attractive bundling options, meaning fees can be rolled into users' phone bill.

One source added: “They’re going to try to blow Spotify [and its 6 million subscribers] out of the water.

As we previously reported, Beats Music is currently allowing users to reserve their user name in preparation for the launch.

[via New York Post]