Image via Tidal

As he continues to promote his new album 4:44, Jay-Z has released a new set of visuals for the opening track, which represented the start of a new phase for the rapper.

"It's about killing off the ego, so we can have this conversation in a place of vulnerability and honesty," Jay said of the song in a recent iHeartRadio interview.

The black-and-white clip, directed by Gerard Bush and Christopher Renz, arrived Friday afternoon, following previously released clips for "Bam" and "The Story of O.J.," as well as the title track.

As with the other videos, this latest visual is a Tidal-exclusive.

Watch the video below.