Image from 'Better By Now' video

British outfit RITUAL has done it again, with a haunting new video for their latest single "Better By Now."

The stirring track is brought to life by the emotional visual, which follows an ongoing story arc of loss. It's part of the group's upcoming No Escape Out of Time project, which is expected to be released later this year.

"With the lyrics, we are just us saying that everyone recovers and deals with things in their own time and way," the band said in a note about the new video, noting how some people erroneously "tell you how you are 'supposed to feel.'"

The new clip, directed by Jackson Ducasse, follows the band's previously released track "Drown the Lovers," which arrived back in February.

Watch the new video for "Better By Now" below.

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