Image of James Bay in 'Scars' video

Ahead of Sunday night's MTV Video Music Awards, James Bay has shared a new video for his emotional track "Scars," off his debut album Chaos and the Calm, which arrived earlier this year.

The British singer-songwriter is up for Best New Artist at the VMAs and he'll hit the road next month, including U.S. dates in November, to support his album.

Watch the video for "Scars" below.