Photo of Jay Z courtesy Getty Images for Roc Nation
Update: Roc Nation confirmed late on June 18 that Jay Z's new album, 4:44, will arrive on June 30.
Following mysterious "4:44" Tidal ads which surfaced earlier this month online and in New York, new versions of the promos now explicitly mention Jay Z.
As HipHopDX points out, the orange posters—which previously displayed only the text "4:44"—were seen Friday in Los Angeles with "Jay:Z" included along with a June 30 date. Also mentioned were the words, "exclusively on sprint.tidal.com."
It's the latest indication of a possible song, album or even a film coming from Jay, who is having a great month as he celebrates the pending birth of twins and his recent, history-making induction into the Songwriters Hall of Fame.
A brief video teaser also aired this month during the NBA Finals, again alluding to "4:44," but perhaps as part of a film, starring Mahershala Ali, Lupita Nyong’o and Danny Glover. That clip also suggested an exclusive deal with Sprint.
It's still unclear the details surrounding "4:44," but if these new posters prove true, fans are apparently just days from finding out.
As of June 18, a new version of the aforementioned teaser has been released featuring music from a song called "Adnis." In the track, Jay Z raps about a "letter to my dad that I never wrote." His late father was named Adnis Reeves.
Also of interest, some fans reported Sprint's website accidentally—albeit briefly—included a landing page offering "exclusive access to Jay Z's new album" to those with a Tidal subscription, encouraging non-subscribers to sign up and enjoy six months free.
It's worth noting Sprint recently invested $200 million into Tidal, giving it 33 percent ownership of the streaming platform, which is also co-owned by Jay Z.
See the new teaser clip below.
Sprint has let the cat out of the bag! It looks like '4:44' is indeed a new album from JAY Z! pic.twitter.com/beFGZp1V3p— 2DOPEBOYZ (@2DopeBoyz) June 19, 2017