Following a particularly big year for YouTube videos, the online video titan announced nominations on Monday for its inaugural Music Awards.
YouTube data from the past year determined contenders who will compete during the Spike Jonze-directed event, which will be streamed (on YouTube, of course) from New York City's Pier 36 on Nov. 3.
Actor Jason Schwartzman and comedian-musician Reggie Watts will co-host the show, which will tout performances by Eminem, Lady Gaga, Arcade Fire, Avicii, M.I.A., Tyler the Creator, Earl Sweatshirt and others.
Among the nominees, Macklemore and Ryan Lewis lead the pack with four. Justin Bieber, PSY, One Direction and the likes are nominated, of course. Meanwhile, Kendrick Lamar, Passenger, Rudimental, Toro Y Moi, Bat for Lashes and Atoms for Peace also received a nod a piece.
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Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
- Epic Rap Battles Of History -- "Barack Obama vs Mitt Romney"
- Demi Lovato -- "Heart Attack"
- Girls' Generation -- "I Got A Boy"
- Justin Bieber (feat. Nicki Minaj) -- "Beauty And A Beat"
- Lady Gaga -- "Applause"
- Macklemore & Ryan Lewis (feat. Mary Lambert) -- "Same Love"
- Miley Cyrus -- "We Can't Stop"
- One Direction -- "Best Song Ever"
- PSY -- "Gentleman"
- Selena Gomez -- "Come & Get It"
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists.
- Eminem
- Epic Rap Battles
- Justin Bieber
- Katy Perry
- Macklemore & Ryan Lewis
- Nicki Minaj
- One Direction
- PSY
- Rihanna
- Taylor Swift
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
- Boyce Avenue (feat. Fifth Harmony) -- "Mirrors
- Jayesslee -- "Gangnam Style"
- Lindsey Stirling and Pentatonix -- "Radioactive"
- ThePianoGuys -- "Titanium / Pavane"
- Walk Off the Earth (feat. KRNFX) -- "I Knew You Were Trouble"
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
- Diamonds
- Gangnam Style
- Harlem Shake
- I Knew You Were Trouble
- Thrift Shop
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
- Kendrick Lamar
- Macklemore & Ryan Lewis
- Naughty Boy
- Passenger
- Rudimental
Innovation of the Year: Most creative and innovative music videos on YouTube.
- Anamanaguchi -- "ENDLESS FANTASY"
- Atoms For Peace -- "Ingenue"
- Bat For Lashes -- "Lilies"
- DeStorm -- "See Me Standing"
- Toro Y Moi -- "Say That"